by Steve Skojec | Mar 20, 2012 | Communications, Insights, Social Media, Writing
I used to write controversial stuff. All the time. It was my bread and butter, and the only two topics I was unwilling to be away from were those that you’re never supposed to touch: religion and politics. And because the Internet is forever (unless you want it...
by Steve Skojec | Mar 15, 2012 | Communications, Entertainment, PR, Social Media
After last night’s post about brand ownership, I came across this: MASS EFFECT 3 Protests Prove Annie Wilkes Is The Patron Saint of Fandom Fandom’s worst side comes out as gamers rage against the end of MASS EFFECT 3. [snip] See, there’s a...
by Steve Skojec | Mar 14, 2012 | Communications, PR, Social Media
Technically speaking, a “brand” is the intellectual property of the company or organization that owns it. Legally, a company has the right to enforce restrictions on its brand. It can protect its intellectual property from infringement, it can stop people...