The news today is disconcerting for those of us who still love the feel of an actual book in our hands (or the look of them on our shelves): this year, ebook sales have surpassed hardcover book sales for the first time.
I got a Kindle Touch for Father’s Day, and I absolutely love it. The compact size, the convenience, the built-in book light in my case, the ability to store hundreds (or thousands) of books all on one tiny device – all of it is very appealing to me. Since I got it, I haven’t picked up one of the many, many physical books that are piled around my house.
At the same time, I wouldn’t dream of replacing them. Books that are worth owning are worth displaying, and if I read a good ebook I want a physical copy on my shelf. I want to know that when the EMP strike comes that will take out the American power grid and all of our devices, I can still read. Books are a status symbol. Books should be seen by the people who visit your office or your home. There’s nothing like the smell, feel, and heft of a book. When you have your head buried in the pages, everyone else gets an advertisement about what’s inside by looking at the cover.
But they say the print industry is dying, and the sales numbers I linked to are hinting that this is more than anecdotal. So here’s my proposal to book publishers:
With every physical copy of hardcover book you sell, package a free copy of the ebook as well.
That’s it. Simple. No magic there. It doesn’t cost anything to distribute an ebook. You can charge more for a hardcover. But if you’re like me, you want the hardcover on your shelf or for your lazy afternoon Sunday reading, and you want the ebook for the plane, the train, and the trip to the beach. I want to know that if I’ve purchased a book, I can read it in whatever format I damn well please. That doesn’t mean I think I should get a free hardcover if I buy an ebook; I understand that there’s a cost to produce something and that it needs to be covered. But if every hardcover came with an ebook version free of charge, I guarantee it would shore up the print industry in a real and immediate way.
I’m sure I’m not the only one to come up with this idea, but I haven’t gone looking around for it either. This just seems like common sense. Publishers have something of real value here that can keep a traditional business going while still adapting to consumer trends.
What do you think? Would you buy more hardcovers if they came with an electronic edition as well?
Steve Skojec is a storyteller, writer, blogger, photographer, designer, and sci-fi fan. He is the Founding Publisher and Executive Director of OnePeterFive.com. He received his BA in Communications and Theology from Franciscan University of Steubenville in 2001. He lives in Arizona with his wife Jamie and six of their seven children.