by Steve Skojec | Feb 6, 2016 | Brand Management, Communications, Content Strategy, Personal Development, Publishing, Social Media, Writing
I’ve been in the online content business for a ridiculously long time. I was on the Internet at age 15 (1992) and on local BBS systems before that. Always writing, always debating big concepts. Maybe that’s the problem. Maybe I took it for granted. Maybe I...
by Steve Skojec | Apr 6, 2012 | Communications
For the life of me, I can’t understand why some companies make the choice to politicize their brand. The most notorious example to come to mind in the past 12 months is Susan G. Komen, with their ill-advised move to de-fund, then re-fund Planned Parenthood in a...
by Steve Skojec | Mar 24, 2012 | Communications, Social Media
Did you get the email in your inbox about the new Pinterest terms of service? The email is written in plain, clear language, and gets to the meat of the changes in a way that keeps you from needing to read the entire document to know what’s going on. I’d...
by Steve Skojec | Mar 20, 2012 | Communications, Insights, Social Media, Writing
I used to write controversial stuff. All the time. It was my bread and butter, and the only two topics I was unwilling to be away from were those that you’re never supposed to touch: religion and politics. And because the Internet is forever (unless you want it...
by Steve Skojec | Mar 15, 2012 | Communications, News, PR
Yesterday, lots of people read the Greg Smith Op-Ed in the New York Times as it got passed around like a Honey Badger video. Smith took apart the business practices at Goldman Sachs, basically painting the investment bank as a the sort of evil, clients-last and...
by Steve Skojec | Mar 15, 2012 | Communications, Entertainment, PR, Social Media
After last night’s post about brand ownership, I came across this: MASS EFFECT 3 Protests Prove Annie Wilkes Is The Patron Saint of Fandom Fandom’s worst side comes out as gamers rage against the end of MASS EFFECT 3. [snip] See, there’s a...