by Steve Skojec | Apr 26, 2012 | Social Media
I’ll admit it right off the bat: when it comes to Klout, I bought in early. I’m a “Klout OG” and I’ve got the badge to prove it. No, really: There were times when I felt self-conscious about it. I saw so many social media luminaries...
by Steve Skojec | Apr 6, 2012 | Communications
For the life of me, I can’t understand why some companies make the choice to politicize their brand. The most notorious example to come to mind in the past 12 months is Susan G. Komen, with their ill-advised move to de-fund, then re-fund Planned Parenthood in a...
by Steve Skojec | Mar 15, 2012 | Communications, Entertainment, PR, Social Media
After last night’s post about brand ownership, I came across this: MASS EFFECT 3 Protests Prove Annie Wilkes Is The Patron Saint of Fandom Fandom’s worst side comes out as gamers rage against the end of MASS EFFECT 3. [snip] See, there’s a...
by Steve Skojec | Mar 14, 2012 | Communications, PR, Social Media
Technically speaking, a “brand” is the intellectual property of the company or organization that owns it. Legally, a company has the right to enforce restrictions on its brand. It can protect its intellectual property from infringement, it can stop people...