by Steve Skojec | Mar 15, 2012 | Communications, News, PR
Yesterday, lots of people read the Greg Smith Op-Ed in the New York Times as it got passed around like a Honey Badger video. Smith took apart the business practices at Goldman Sachs, basically painting the investment bank as a the sort of evil, clients-last and...
by Steve Skojec | Mar 15, 2012 | Communications, Entertainment, PR, Social Media
After last night’s post about brand ownership, I came across this: MASS EFFECT 3 Protests Prove Annie Wilkes Is The Patron Saint of Fandom Fandom’s worst side comes out as gamers rage against the end of MASS EFFECT 3. [snip] See, there’s a...
by Steve Skojec | Mar 14, 2012 | Communications, PR, Social Media
Technically speaking, a “brand” is the intellectual property of the company or organization that owns it. Legally, a company has the right to enforce restrictions on its brand. It can protect its intellectual property from infringement, it can stop people...
by Steve Skojec | Mar 14, 2012 | Primal Blueprint
As any fat person can tell you, taking a profile picture for your Facebook or Twitter account is daunting. You have to throw so many away. You want the one that makes you look just ever-so-slightly less fat. And you tend to update often, being unsatisfied with what...
by Steve Skojec | Mar 13, 2012 | Uncategorized
Allow me, if you will, a small rant. The age-old police motto that we all know is, “To Protect and Serve.” I want to believe that this is the motive of our police forces. Sadly, their actions speak louder than their sloganeering does. I can think of one...
